Sticky ideas shared certain traits that made them more likely to succeed and be remembered by people. We need ways to help people test our ideas for themselves — a "try before you buy" philosophy for the world of ideas.”. 8) which facilitate adhesion to some part of the insect's body, and a relatively small stigma with a sticky surface. I can definitely say that the six principles of sticky ideas resonate. Sam said that he tries to build in one core sticky idea into everything he does, from his e-books to online courses – and the FAST method is a great example of that. Meanwhile, people with important ideas, struggle to make their ideas stick. Instead, you should attend the conference like you’re “on a mission”, host intimate dinners with other attendees you want to meet within a conference, strategically connect with speakers, and make sure you get the most out of a conference that way. I wanted to understand how top performers in all walks of life think differently than everyone else, and find ways to improve my own mindset. Chip and Dan write: In their book “Made to Stick,” Chip and Dan Heath have outlined the six characteristics that make an idea “sticky.” Let’s take a look at each. It will probably only come to you after many revisions and after actually testing it. … In proverbs, abstract truths are often encoded in concrete language: "A bird in hand is worth two in the bush." Write CSS OR LESS and hit save. Emotions ; Principle 6. Becca says: August 18, 2017 at 11:25 am Totally using this for our anniversary- thank you! Apr 10, 2020 - Explore Kristina R's board "Sticky Note Origami", followed by 127 people on Pinterest. There have been many heroic or inspiring tales of survival as well as tragic and saddening cases of what might have been. Make the visuals easier to understand with a sticky note and a pair of scissors. A sticky idea is understood, it’s remembered, and it changes something. If it’s the latter, you don’t. Hey Benjamin, Sam is a great example of a relatively unknown blogger that created a Sticky Idea (his FAST method in his e-book helped him triple his e-mail list more or less overnight). Well done on reading all the way until the end! Presentation based on Chip & Dan Heath's book Made to Stick. You can learn more about the 5 love languages here. When you’re coming up with a Sticky Idea, it makes sense to start with the advice, frameworks or techniques you use that bring your clients the best results, and build your Sticky Ideas around that. Sticky ideas have to carry their own credentials – not necessarily hard facts or numbers – but triggers that connect your story to audiences’ real life experiences. But since I know that you’re here because you want to come up with your own sticky ideas that you can use in your blog posts, e-books, online courses, books and public speeches, let’s talk about the final piece of the puzzle – coming up with your own sticky ideas. She explains it in such an articulate and concise way that it’s hard to ignore the benefits. Little did I know that his book would be one of the most impactful books I would ever read about coaching, that I would give to any of my clients that asked me about growing their coaching business. I don’t remember when I first heard about Seth Godin’s First, Ten idea, but I do remember that I only had to hear it once to remember it for life. Keep coming up with Sticky Ideas. Click here to read about The Slow Carb Diet. By Zack Rutherford on Jan 17th, 2018 Inspiration. Since you’re already here, I know you’ll want to do more than just read a guide – you’ll want to put everything you’ve learned into action. When I read his content about finding your dream job, I came across his “Briefcase Technique”, which I instantly remembered and recommended to many of my friends that were preparing for job interviews. No need to pave paradise … a simple piece of chart paper will do. What does “Don’t Criticize, Condemn or Complain” mean? He also shared a bit of context behind why he thought this rule took off. Once you have a list of at least a few Sticky Idea Candidates, it’s time to repackage them to make them sticky. Blog. The evening was sticky and hot. Resting on our laurels is not Sticky Ideas’ style. What is The 80/20 Content Promotion Rule? I read Martin Seligman’s book Learned Optimism when I decided I wanted to stop complaining so much, think more optimistically and recover from setbacks faster. A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase. Principle #2: Unexpectedness By unexpected, they mean that the ideas that have a counterintuitive twist will be stickier than the ones that don’t. Chip and Dan write: “How do we make our ideas clear? Some great examples are the ideas of Grit by Angela Duckworth, Growth Mindset by Carol Dweck, or Deep Work by Cal Newport, which are all ideas that are heavily backed by research. If you have content that explains these phrases, it would be wise to link to it. You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!). I was never “good” at coming up with stick ideas that people would remember me by. 17.95. Sticky wage theory argues that employee pay is resistant to decline even under deteriorating economic conditions. Put up a parking lot. It’s a concept I heard about when Brian first published it, and I remember that everyone in the online business space was talking about it and telling me that “I have to read this article”. I also remember how Ward Cunningham used stories, as a form of mental judo, to share ideas. But my biggest take away was from Part 1 of your bonus checklist (guys, you’ve got to download the guide even just for this BONUS Checklist!). Please try again. You can learn more about Todd’s Alter Ego idea here. It was a hot idea at a time that still gets mentioned and referenced to this day. Tell stories to get people to act on your ideas. One of my favourite sticky ideas is the intermittent fasting that Dr Rhonda Patrick talks about. I remembered all of my favorite experts, authors and entrepreneurs, and their sticky ideas quickly came to mind: If you think about your favorite expert, author or entrepreneur, they’re probably known for a sticky idea as well. In the book, one idea stood out to me that I remembered for years – the idea of becoming “The Conference Commando”. We need to be counterintuitive. Research shows that people are more likely to make a charitable gift to a single needy individual than to an entire impoverished region. Once you find your first few ideas that stick, you’ll want to document them in a Sticky Idea Portfolio. Forms. Popups. Success! The statistics "37 grams" doesn’t elicit any emotions. If you’ve heard about it, you might not have thought about it as a “sticky idea”, but it’s just that – a diet that was named and heavily spread throughout the Crossfit community as one of the go-to diets for the sport. However, as I studied top online entrepreneurs and authors and learned more about sticky ideas, I started sprinkling sticky ideas all over my blog posts, online courses and coaching calls (so that my advice helps and reaches more people). Simplicity . A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means. Then, there are even Sticky Ideas that will be sprinkled throughout their content. Four links in a vertical column. Simplicity. The idea, as summarized by Kevin himself in his essay, is this: “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”. Sticky Ideas: Winter. … But surprise doesn’t last. To make that as easy as possible for you, I’ve put together the BONUS Sticky Idea Checklist for you. Whenever someone is feeling sad or grieving, even if you don’t know what to say to them, you can always make them a big casserole of mac’n’cheese and bring it to them. He handed me the book Made to Stick from Chip and Dan Heath, and I devoured it in a few days. It’s the one thing that the top experts in your industry get remembered by, write books about, and deliver speeches about in front of thousands of listeners. dry_erase_surface,transform,manufacturing,featured,productivity Connections Make the most of your next family reunion. Chip and Dan write: “How do we get people to act on our ideas? That’s actually quite simple :). By credible, they mean that attaching your idea to a credible source / research / authority / story, it will be more sticky and believable. Download your Ultimate Guide to Creating Content That Sticks I promise I won't send you any spam - I hate it as much as you do! You may also wish to choose a character category that fits with a party theme, such as names of sports cars for a boy’s birthday party where kids … I promise I won't send you any spam - I hate it as much as you do! Sticky sentence examples. Other examples are the IPod, where you can have 1,000’s of songs on a hand-held device. An example might be “Product Launch.” Then, branches are added pointing to various topics related to the task, which in our example might be, “Marketing,” “Beta Testing,” “Costs,” and “Measuring Outcomes.” Around each of these subtopics, participants add sticky note ideas and suggestions. Sticky ideas are an indispensible part of any successful marketing effort. The idea is that whenever you have a new idea for a product, a concept, (or a sticky idea! Not only are the books amazingly well researched, written and useful, they’re also filled with sticky ideas like Deep Work. 7 Habits of HIghly Effective People was the first personal development book I ever read, and opened my eyes to the world of improving myself and becoming the best version of myself. ), In blog posts, e-books, and guides you’re writing, In coaching and casual conversations with your clients and readers, In emails and comments, whenever you’re giving advice to someone, Every time you’re trying to explain something to one of your clients and it feels a bit slunky, see if you can find an analogy for them (and turn that analogy into a sticky idea in the spot), Every time you’re writing a blog post and you’re trying to explain something, think about how you could explain it through a Sticky Idea, Every time you’re creating a presentation for your online course, think about a sticky idea you could create that would be the core of the presentation, You can create a blog post and/or a YouTube video around your idea that people can link to and share with others, You can create a social media post that links to your blog post or YouTube video, You can reference your blog post / video within all the future content you create, You can mention your idea in guest posts, publicity opportunities and podcast interviews, You can expand on the idea in a presentation or a master class in your online course, You can create a public speech, a TED talk, or even write a whole book around your idea. For example, classic rock stars work for adults, while Marvel characters would be a better choice for teens, and Disney characters suit children. Just as we speak different languages, we also have different “love languages” in which we express love and feel loved (like giving gifts, physical touch or words of affirmation). … We can engage people’s curiosity over a long period of time by systematically "opening gaps" in their knowledge — and then filling those gaps.”. Related Products. Continuing education. Though, I do feel like my 1-minute Summary may not have nailed it best. Looking for a Brilliant Sticky Bar Example? Help people test your ideas for themselves. Some online courses have hundreds of raving fans, while others only get a handful of sales? https://medium.com/@ameet/how-to-create-sticky-messages-79649c82e412 I might move it towards the end of the article instead. If you want your sticky ideas to spread and help your business, they should solve a problem that many people have (ideally it would be a problem that few people are solving for them). Instead of just talking about the plan, he recommends printing it out on paper and bringing it with you in a briefcase to impress the interviewer. It includes exact questions you can ask yourself to make your ideas sticky using the Sticky Idea Principles, as well as examples you can use for inspiration when coming up with your Sticky Ideas. These slides are developed using the Sticky SPY concept—also the approach used in the unique Sticky Presentations training workshops. Unbouncer Noah Matsell created a similar thing in Unbounce (see demo here). By now, you should have a pretty good idea how to spot sticky ideas in the world and understand why they’re sticky. It will help. There are three factors to the tipping point to occur:• The law of a few• The stickiness factor• The power of context, Now i have a recipe for the second one – the stickiness, Well good — I’m expecting lots of sticky ideas from you from now on , […] this article from design agency Mat Dolphin sometime last year, and it’s proved to be quite a ‘sticky’ idea as far as my general stream of consciousness is concerned. -I might not be your target audience, but I’m unfamiliar with a few terms / what they mean (losing control or confidence, releasing stress upward, releasing control). The best place to start is to think about your most effective strategies, frameworks, techniques, mindset shifts, concepts, stories and ideas that bring you or your clients the best results. Naturally sticky ideas are full of concrete images—ice-filled bathtubs, apples with razors—because our brains are wired to remember concrete data. But then, instead of just writing a ton of content, he recommends spending 4x the amount of time promoting your content to make sure it gets into the hands of people who need to read it (“you should spend 20% of the time creating content and 80% of the time promoting it”). My Best-Seller in Productivity and Time Management, Made to Stick: Why Some Ideas Survive and Others Die, How to Define Your Innovation Objectives and Innovation Goal According to Drucker, You Need Your North Star To Find Your Focus, Peace of Mind is the Ultimate Key to Progress, 101 of the Greatest Insights for Work and Life, Trends for 2013: The Rise of the Entrepreneur. One of the best books I’ve read this year was the book Mindless Eating by Brian Wansink. 69. Some of the ideas provide an alternative, “better” way for achieving the same result: They usually help people avoid something they hate / don’t enjoy doing (write a lot, give up bacon, feel like they need to attract hundreds of thousands of people to their business if they want to live off of it). Use sticky notes to “park” questions that will be answered later or need some research. A stitch in time saves nine. Just make sure you keep track of them so you don’t forget them. And just as important they’re effective at changing people’s thoughts and behaviors. I'd like to receive the free email course. Whether a story would fall into one of these, they were all truly a sticky situation. Some blog posts get read hundreds of thousands of times, while others quickly get forgotten? Notify me of follow-up comments by email. There have been many shocking sticky situations, but these were the definition of sticky situations as their story were as shocking as they were amazing. A bird in the hand is worth two in the bush. Required fields are marked *. If you’ve ever read any of Seth’s thousands of blog posts, you’ll know that he’s a master of expressing ideas clearly and with few words. It’s the one thing that content that gets forgotten often lacks (even if you put a lot of work into creating it). Surround Yourself With Successful Entrepreneurs, Becoming a Star Student in Online Business Courses. How do I come up with one? Alien Bugs Word Study. Many of the ideas are extremely accessible (almost anyone can do them), which makes it as easy as possible for as many people as possible to understand, use and spread the ideas. You can do that by going through the following steps: Now that you have a solid understanding of what sticky ideas are, you’ll automatically start seeing Sticky Ideas in every book or blog post you read, as well as every podcast episode, online course or speech you listen to. Evening all. Sticky ideas are understood, remembered, and shared. See more ideas about origami, diy paper, origami crafts. ", To help you remember the principles, Chip and Dan provide the acronym “SUCCESs”, Simple … Unexpected … Concrete … Credentialed … Emotional … Story. The more painful, the bigger, and the more common problem they solve, the more likely they are to stick. 43. She lifted the hair off the back of her neck and read on, but the sticky heat was too distracting. “Read this book. I have restructured my article and incorporated your feedback. Surprise your audience. I heard about the 80/20 Content Promotion Rule from Derek Halpern through Ramit Sethi’s Zero to Launch online course a few years ago, when I first learned about content creation and promotion. Great job on the STAR technique! Your email address will not be published. For example, the Slow-Carb Diet became so popular because of how many lost a lot of weight with it (so they talked about it with their friends, family, etc.). Howzit guys im doing my first handgun license i need help with my motivation as to what template or format it needs to be in its for SD. If you pay close attention to powerful ideas in the entrepreneurship space, you’ll notice that every sticky idea is really just a solution to the problem that the audience of the expert is having, and it’s designed to be sticky. Grammar Bugs 3: Phrases - 2nd Edition . He said that he noticed that a lot of people hated the idea of writing 24/7 to grow their blog audience, and this concept gave them permission and a way to grow their blog without having to do something they didn’t enjoy. A great example is the Grief Casserole idea from Kate Schutt, where she uses a personal story of how she supported her mother through cancer to influence others to act. But what should you include in your sticky bar? Click here to read more about The Mindless Margin. 44. By concrete, they mean that the more concrete the idea, the better. 25-08-2020, 15:20 #634 My notes, as I’m reading through the 1-minute summary: … Research shows that mentally rehearsing a situation helps up perform better when we encounter that situation in the physical environment. Tap into emotions to convey your point. This will help me formulate ideas on how to make weight loss through IF stick with my audience and clients. You can learn more about the ABCDE Framework here. If it’s the former, you have a sticky idea. creativity,super_sticky_notes,ideas,featured Productivity Designed to help you collaborate. I have searched this site to exhaustion, and most of the motivation examples are for SD or, in the case for a Rifle competency, a firearm was already purchased and the application for licence was also done. So to make your message sticky, you need to make it concrete. I love that it has headings on the sticky notes, to give you ideas on what to write. Save my name, email, and website in this browser for the next time I comment. How do you make an idea stick? Reply. Explore 100+ ConvertFlow templates for popups, landing pages, forms, etc. ), so I’m confused in the first sentence That’s how the 80/20 Content Promotion Rule was born. Sticky ideas of all kinds—ranging from the “kidney thieves” urban legend to JFK’s “Man on the Moon” speech—have six traits in common. It’s a book about the psychology of eating (and why some people effortlessly lose weight, while others slowly gain weight for no apparent reason). I haven’t heard of that one and will check it out. There’s one key thing that almost EVERY successful YouTube video, blog post, online course or book has in common. Use SUCCESs to ensure that people can’t forget your ideas even if they tried! 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Concrete language helps people, especially novices, understand new concepts. Overview. Over time, you can add more and more ideas to your Sticky Idea Portfolio – and just like with stocks, some will take off while others will tank. The more people that can use the idea, the more people can spread it for you. Download the PDF Version of This 16,000+ Word Guide! The FAST method is a method for solving dynamic programming questions in coding interviews: I’ve been a big fan of Cal Newport’s work ever since I read his books So Good They Can’t Ignore You and Deep Work. We must create ideas that are both simple and profound. Your content is merely the vehicle for sharing those ideas with the world. Don’t Criticize, Condemn, or Complain (Dale Carnegie), Step #2: Find Your Sticky Idea Candidates, Step #5: Create Your Sticky Idea Portfolio. You can see where the name comes from :). Definitely not. For example, I shared my Lean Review and Lean Schedule ideas because the Lean Review System was something that worked really well for me, and the Lean Schedule strategy was something that worked really well for a lot of my clients, so I decided to write blog posts about these ideas. Proverbs are the ideal. The Time Management helps us organize all of our tasks by how urgent and important they are, into 4 categories: Dale Carnegie’s How To Win Friends and Influence People is one of my favorite books of all time, and it taught me so much about how to show up in the world as a nice person that people like hanging out with. 30 Fantastic Examples of Fixed Navigation Menus in Web Design . Time Management Matrix (Stephen Covey), 20. A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means. The idea of 1,000 True Fans is so sticky it made it’s was into Tim Ferris’s Tools of Titans (which, by the way, is a book full of sticky ideas worth studying). Keep mentioning them. Later on, he wrote a book about the idea that made a big bang, got a lot of media coverage and became a bestseller. Looking at the navigation bar can give you a snapshot idea of what a site is offering, as well as what it’s expecting in return. They use Sticky Ideas every chance they have to make their ideas and content stickier and more shareable. I literally structured my Sticky Idea “The STAR Technique” into a blog article using the 4 stages of creating my Sticky Idea from Part 1 of this bonus checklist, and suddenly I have such great clarity about my own idea and gist of the content that I was trying to present. You can get started by creating one Sticky Idea per every piece of content you create, and you’ll instantly start putting more ideas into the world. The book is built around the core concepts of Growth Mindset and Fixed Mindset, which are great examples of sticky ideas. 80/20 Content Promotion Rule (Derek Halpern), 19. Integrations. Keep testing them. Use concrete images. By stories, they mean that using stories with your sticky ideas will get people to act as it will inspire them to improve their lives. … sticky ideas are those ideas with the world before the truth can even started!, the more common problem they solve a problem articulate and concise way that it ’ s likely... Opposite of that one and will check it out we instantly want to know more the. A Conference some online courses have hundreds of thousands of times, while others never it. Struggle to make weight loss through if stick with my audience and clients of... Started with coming up with your sticky bar it has headings on left! Only are the IPod, where you can read more about becoming Conference. Chip & Dan Heath, and convey an important message of context behind why he thought Rule... Can learn more about becoming a Star Student in online business courses in his book, Cal talks about ditch. And again, across the years be wise to link to it year the. Their ideas stick something interesting and ask people to act on your ideas even if they tried to! Novices, understand new concepts thank you a product, a concept, ( a. If people can attach it to the shelves in Barnes and Noble more. To help you craft a sticky Note ideas '' de Marcela Calvo, que personas! The most was Mindset by Carol Dweck drawings, images, text and more notepad, Note.... Spent a large chunk of last year working on my mental game recall the or. The latter, you have content that Sticks make their ideas stick will make it concrete use to day. The FAST method here you ideas on what to write all the way until the end of the article around!, Note paper Heath 's book made to stick presenter ( the content owner ) a story would fall one... Like you have content that Sticks Zack Rutherford on Jan 17th, 2018 Inspiration for for years to.. Others never make it stickier and simpler: ) creating and sharing ideas... Are not the mission — sound bites are not the ideal Ego idea here some books become new times. To come ideas about origami, diy paper, memo notepad, paper... Neck and read on, but the sticky notes, drawings,,!, not for abstractions. ” Hell Yeah / Hell no idea how make! Pdf Version of this 16,000+ Word guide was sitting in the unique sticky training! Prollective and have a small website with only a few pages this Work! Audience. ” top-right corner of years but her rationale makes it sticky me... 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Talks about the concepts of “ sticky ” meaning they are lasting, generative and! Hurt when I think of Ramit and sticky ideas can be a handful of sales de...

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